Distribution Across the Gulf — KSA · UAE · Oman · Bahrain
Bringing the world’s best brands closer to you.
Assr AlJawal is an exclusive, full-service regional distributor of premium consumer electronics — connecting global brands with Gulf retail since 2003.
20+
Years in distribution
1,500+
Retail customers
8
Warehouses
26
Delivery vans
The brands we represent
Exclusive partnerships with leading consumer-electronics, lifestyle and smart-living brands — represented in-store and online across the UAE, Oman and Bahrain.
Active brand portfolio
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Two decades of building brands in the Gulf
From our Saudi foundation to local teams, fleets and warehouses in three GCC markets.
2003
Founded in Saudi Arabia
Assr AlJawal opens its first market and builds its distribution foundation.
2015
UAE — regional headquarters
Dubai becomes the GCC hub; the Huawei partnership launches the portfolio.
2016
Oman
The Muscat branch opens and Anker Innovations joins the portfolio.
2017
Bahrain
The Bahrain branch opens; Riversong is added across markets.
2019
Portfolio expands
Exceed and iQ Touch broaden the range into computing and displays.
2022
New categories
telo, Brave, RavPower and ZTE take the portfolio into new segments.
2023
Smart living
Baseus and TYMO bring smart-living and personal-care lines.
2025
UGREEN · TELUX · Cecotec
Ten product categories, from mobile accessories to home appliances.
What we do
End-to-end brand representation
One partner running the full route to market — from importing to after-sales.
Distribution & Logistics
8 warehouses and a 26-van fleet deliver direct to retail, with quick order processing across all three markets.
In-Store Branding
Dedicated stores, shop-in-shops and branded displays keep every brand visible exactly where it sells.
Marketing & Activations
Launches, raffles, reseller programmes and end-user campaigns that build demand in every channel.
Channel Management
One relationship covering power retail, independent resellers, operators, e-commerce and duty free.
After-Sales & Warranty
White-glove customer service and warranty management that protect the brand after the sale.
Data & Market Analytics
Sales reporting, data management and market analysis guide every listing, price and promotion.
Where we operate
Four markets, one name
Local teams, warehouses and delivery fleets in every market we serve — from the Saudi operation where it all began to the GCC platform run from Dubai.
Saudi Arabia
Where Assr AlJawal began — the Riyadh head office has served the Kingdom’s retail and operator channels since 2003, today as its own dedicated operation.
Since 2003
Head office Riyadh
UAE
Regional headquarters in Dubai — serving power retail, independent outlets and national operators since 2015.
15
vans
4
warehouses
1,200+
retail outlets
28+
key retail accounts
Oman
A Muscat-based team covering the Sultanate’s key retail chains and operator channels since 2016.
7
vans
2
warehouses
200+
retail outlets
59+
key retail accounts
Building 101, 2nd Floor, Bousher 45 Ghalah, Al Jami Al Akbar Street, Muscat, Sultanate of Oman
+968 2478 3066info@assrgroup.com.saBahrain
Serving the Kingdom’s hypermarkets, electronics chains and independent trade since 2017.
4
vans
2
warehouses
100+
retail outlets
24+
key retail accounts
Villa 2280, Road 2757, Block 327, Adliya, Al Manama 1, Kingdom of Bahrain
+973 1779 0907info@assrgroup.com.saChannel reach
Every channel that matters, covered
From hypermarkets to duty free, our brands sit wherever Gulf consumers shop.
Power Retail
LuLu, Carrefour, eXtra, Emax, Jumbo, Sharaf DG, Fnac, EROS and Virgin Megastore.
Specialized & Grocery Retail
Safari, GEEKAY, Nesto, 050telecom, DNA, Al Safeer, ADNOC, ENOC, Al Meera and Al Madina.
Apple Premium Resellers
iMachines, iSpace, iSTYLE, iTi Store and iWorld.
Telecom Operators
e& (Etisalat), du, Omantel, stc and Zain.
E-commerce & Quick Delivery
Amazon, noon, talabat, Ninja, Bology and Hala.
Travel Retail
Bahrain Duty Free and Muscat Duty Free.
Partner with us
Grow your brand across the Gulf.
Whether you’re launching in the GCC or scaling an established range, our regional team responds within one business day.
Dutco House, Al Ittihad St., Port Saeed, Dubai
800 2777 (UAE toll-free)
Operating in KSA · UAE · Oman · Bahrain